Current selection
Movement & wellbeing
Filmed and edited by DOME.FRAME to express the project’s tone, movement and identity.
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Irene
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Creative direction · Monthly production
Irene
Mussio
Movement, wellbeing and visual storytelling with a soft, clear and recognisable aesthetic.
The project
Visual content for a movement and wellbeing brand.
For Irene Mussio, I developed a visual direction and a series of content pieces that express movement, wellbeing and approachability in a clear, recognisable way.
My work covers planning, filming and editing each piece, with care for rhythm, colour, sound and consistency across the series.
Selected work
A selection of work for Irene.
Videos filmed and edited by DOME.FRAME to capture the project’s tone, movement and identity.
My contribution
From strategy to publishing.
01Creative direction and digital identity
02Monthly editorial planning
03Reels production and filming
04Editing, rhythm, sound and subtitles
05A consistent set of minimal cover designs
06Review, scheduling and a cohesive feed
Monthly process
A clear process that keeps things moving.
Planning
Topics, scripts, references, locations and shoot planning.
Filming
Batch filming and varied settings to create a diverse collection of visuals.
Editing
Selection, pacing, colour, sound, subtitles and format adaptations.
Publishing
Review, scheduling, feed consistency, performance tracking and content archiving.
Project in progress
A brand that moves with purpose.
This page will grow with new footage, cover designs and finished pieces as the project develops.
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